01The starting point
Social media should not feel like a choice between echo chambers, irrelevant feeds, scam ads and weak moderation. People need more control over what they share and who can see it. Children and young people deserve online spaces designed with their safety in mind.
02Why it became personal
Having children changed the question from product frustration to responsibility: what kind of social internet should the next generation grow into?
03The answer being built
Take what existing social products do well, remove as much of what makes them feel unsafe or exhausting as possible, and give people clearer control over how they take part. Then build Earn into the way a healthier community grows.